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How to Protect Clients Who Are Victims of Deepfakes 2024

Product ID: CA3661R5
Presented By: State Bar of Wisconsin PINNACLE

Risky business

It’s never been more difficult to distinguish between authentic and inauthentic online content than it is today. Disinformation has spread throughout the internet, from search engine results to social media. Deepfakes are among the most effective and threatening tools of disinformation. They include videos, audio, and photos created using artificial intelligence (AI) that are extremely difficult to differentiate from authentic content. Deepfakes can pose significant threats to individuals and businesses, putting them at risk for fraud, exploitation, and reputational damage.

At How to Protect Clients Who Are Victims of Deepfakes, you’ll learn how to identify vulnerabilities and legal rights associated with deepfakes. Assess various deepfake dangers for companies, including business identity compromise, phishing, and authentication risks. You’ll also explore strategies for countering deepfake attacks targeting your clients or yourself and your firm. Understand the legal frameworks surrounding:

  • Intellectual property
  • The right to privacy
  • The right to publicity
  • Defamation and harassment
Read More ↓

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Pricing

Member $99.00

Non-Member $149.00

Credits

1 LPM

Date and Time

Wednesday, July 17, 202412:00 PM - 12:50 PM CT

Add to Calendar 7/17/2024 12:00:00 PM 7/17/2024 12:50:00 PM America/Chicago How to Protect Clients Who Are Victims of Deepfakes 2024

Risky business

It’s never been more difficult to distinguish between authentic and inauthentic online content than it is today. Disinformation has spread throughout the internet, from search engine results to social media. Deepfakes are among the most effective and threatening tools of disinformation. They include videos, audio, and photos created using artificial intelligence (AI) that are extremely difficult to differentiate from authentic content. Deepfakes can pose significant threats to individuals and businesses, putting them at risk for fraud, exploitation, and reputational damage.

At How to Protect Clients Who Are Victims of Deepfakes, you’ll learn how to identify vulnerabilities and legal rights associated with deepfakes. Assess various deepfake dangers for companies, including business identity compromise, phishing, and authentication risks. You’ll also explore strategies for countering deepfake attacks targeting your clients or yourself and your firm. Understand the legal frameworks surrounding:

  • Intellectual property
  • The right to privacy
  • The right to publicity
  • Defamation and harassment
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Risky business

It’s never been more difficult to distinguish between authentic and inauthentic online content than it is today. Disinformation has spread throughout the internet, from search engine results to social media. Deepfakes are among the most effective and threatening tools of disinformation. They include videos, audio, and photos created using artificial intelligence (AI) that are extremely difficult to differentiate from authentic content. Deepfakes can pose significant threats to individuals and businesses, putting them at risk for fraud, exploitation, and reputational damage.

At How to Protect Clients Who Are Victims of Deepfakes, you’ll learn how to identify vulnerabilities and legal rights associated with deepfakes. Assess various deepfake dangers for companies, including business identity compromise, phishing, and authentication risks. You’ll also explore strategies for countering deepfake attacks targeting your clients or yourself and your firm. Understand the legal frameworks surrounding:

  • Intellectual property
  • The right to privacy
  • The right to publicity
  • Defamation and harassment
Read More ↓

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media and the president of Revelation Events. He holds an Accreditation in Public Relations (APR) and a certificate in reputation management. His firm works with attorneys to develop and execute internal and external communications strategies for individuals and organizations that are experiencing crisis situations. A native of Madison, Brian earned a degree in journalism (major in strategic communications) from UW-Madison and an MBA from Sam Houston State University. 

Erin R. Ogden is a trademark and copyright nerd who loves helping businesses grow. Whether helping clients directly or working with other attorneys to help their clients, she helps identify, protect, and monetize intellectual property while looking at the business holistically. Her firm’s points of culture are: Make things as simple as possible, but no simpler; Play well with others; Speak English, not legalese; and Be the reason it works. She loves putting that into practice with her colleagues and business clients. Drop her a line or connect on social media. We’ll nerd out together!

  • Understand how deepfakes can impact intellectual property like trademarks and copyrights 
  • Discover how the right to privacy and the right to publicity are implicated
  • Discuss strategies for defending your clients from defamation and harassment
  • Explore recommended measures for responding to deepfake attacks 
  • Learn how to correct disinformation and repair reputational damage 
  • Business lawyers
  • Intellectual property lawyers
  • Law office managers
  • General practitioners
  • Anyone interested in better understanding deepfakes 

The Going Deep Seminar Series takes you inside the fascinating world of deepfake technology and offers insights into the legal implications for intellectual property, evidentiary issues, and other areas of law. You’ll learn to recognize, account for, and mitigate risks posed by deepfake technology at these informative webcasts.

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