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Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements 2024

Product ID: CA3644R5
Presented By: State Bar of Wisconsin PINNACLE

De-fense! De-fense! D-D-D-De-fense!

“Big-time” college athletic programs at schools like Alabama, LSU, Michigan, and Wisconsin have iconic team colors, fight songs, mascots, and logos. Universities maintain exclusive trademarks and copyrights for these highly recognizable assets. That’s why, when using a college athlete’s name, image, and likeness (NIL), it’s crucial to avoid infringing on the university’s intellectual property rights.  

Gimme an N! Gimme an I! Gimme an L!

Join sports business lawyer Joshua M. Frieser for Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements to learn more about NIL agreements. He’ll go in-depth on:

  • What NIL contracts are and what they cover
  • What a college athlete can legally agree to in a public appearance agreement
  • What university intellectual property should be avoided without a license to use it
  • The differences between a university’s intellectual property and non-infringing products 
  • How to advise athletes on what is appropriate when engaging in sponsored activities 
  • What fonts, color palettes, and team uniforms brands should use to avoid infringement 
Read More ↓

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Pricing

Member $119.00

Non-Member $169.00

Credits

1.5 CLE

Date and Time

Wednesday, August 07, 202412:00 PM - 1:15 PM CT

Add to Calendar 8/7/2024 12:00:00 PM 8/7/2024 1:15:00 PM America/Chicago Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements 2024

De-fense! De-fense! D-D-D-De-fense!

“Big-time” college athletic programs at schools like Alabama, LSU, Michigan, and Wisconsin have iconic team colors, fight songs, mascots, and logos. Universities maintain exclusive trademarks and copyrights for these highly recognizable assets. That’s why, when using a college athlete’s name, image, and likeness (NIL), it’s crucial to avoid infringing on the university’s intellectual property rights.  

Gimme an N! Gimme an I! Gimme an L!

Join sports business lawyer Joshua M. Frieser for Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements to learn more about NIL agreements. He’ll go in-depth on:

  • What NIL contracts are and what they cover
  • What a college athlete can legally agree to in a public appearance agreement
  • What university intellectual property should be avoided without a license to use it
  • The differences between a university’s intellectual property and non-infringing products 
  • How to advise athletes on what is appropriate when engaging in sponsored activities 
  • What fonts, color palettes, and team uniforms brands should use to avoid infringement 
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De-fense! De-fense! D-D-D-De-fense!

“Big-time” college athletic programs at schools like Alabama, LSU, Michigan, and Wisconsin have iconic team colors, fight songs, mascots, and logos. Universities maintain exclusive trademarks and copyrights for these highly recognizable assets. That’s why, when using a college athlete’s name, image, and likeness (NIL), it’s crucial to avoid infringing on the university’s intellectual property rights.  

Gimme an N! Gimme an I! Gimme an L!

Join sports business lawyer Joshua M. Frieser for Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements to learn more about NIL agreements. He’ll go in-depth on:

  • What NIL contracts are and what they cover
  • What a college athlete can legally agree to in a public appearance agreement
  • What university intellectual property should be avoided without a license to use it
  • The differences between a university’s intellectual property and non-infringing products 
  • How to advise athletes on what is appropriate when engaging in sponsored activities 
  • What fonts, color palettes, and team uniforms brands should use to avoid infringement 
Read More ↓

Joshua M. Frieser is a sports business lawyer and Principal Attorney at Frieser Legal. His practice is focused on the representation of athletes, agents, and sports businesses. While working to solve the unique legal needs that they have, Josh represents athletes in eligibility and disciplinary proceedings and NIL licensing agreements, as well as in related intellectual property and business planning matters. In addition to serving as counsel to collegiate and professional athletes, Josh represents sports agents and sports industry ventures as outside counsel. 

  • Understand what’s legally permissible under a name, image, likeness contract
  • Learn when companies need a license to create apparel and merchandise using a university’s intellectual property 
  • Assess the limitations on a college athlete’s licensable rights
  • Troubleshoot legal issues that arise in endorsement agreements 
  • Analyze examples of how to properly use an athlete’s name, image, and likeness
  • Be prepared to address issues concerning third-party intellectual property
  • Sports lawyers
  • Entertainment lawyers
  • Intellectual property lawyers
  • Trademark and patent lawyers
  • Contract lawyers
  • Business lawyers
  • Sports agents
  • Entertainment and booking agents
  • Any attorney representing collegiate athletes 
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