This seminar is an excerpt from Wisconsin Solo & Small Firm Conference 2023.

Embracing a niche topic or practice area can make you the go-to resource for clients and colleagues. But be careful not to toot your horn too loudly - Supreme Court Rules prohibit you from holding yourself out as an “expert” or “specialist” in a given area. Find out how to let people know what you do and don’t do in your practice without running afoul of your ethical obligations.