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Lawyer Marketing & Networking Expo 2021

Product ID: SA8157

Start here

Marketing a modern law practice can seem overwhelming if you don’t know where to start.

Find your footing at the Lawyer Marketing & Networking Expo.

At this information-packed, one-day conference, attorneys, marketing experts, and practice management advisors from across the country will share their best tips for successfully promoting a law firm’s services.

Your guide to it all

Through a combination of plenaries, panel discussions, and Q&A sessions, speakers will share their proven strategies for:

  • Creating a dynamic, SEO-friendly website
  • Marketing on social media
  • Responding to negative reviews
  • Measuring the payoff of your marketing efforts
  • Generating more word-of-mouth referrals
  • Marketing diverse practices
  • And more!
Read More ↓

Interested in sponsoring this program? Find out more.

 

Premium Track Sponsors

Clio

Zola Creative

 

Expo Sponsors

Law as a Business

Sterling Sky

TABS3

Association of Legal Administrators Wisconsin Chapter

Wisconsin Lawyers Mutual Insurance Company

 

Presented By:

Practice411

Select a Format

Pricing

Member $49.00

Non-Member $69.00

Date and Time

Wednesday, January 13, 20218:00 AM - 6:30 PM CT

Add to Calendar 1/13/2021 8:00:00 AM 1/13/2021 6:30:00 PM America/Chicago Lawyer Marketing & Networking Expo 2021

Start here

Marketing a modern law practice can seem overwhelming if you don’t know where to start.

Find your footing at the Lawyer Marketing & Networking Expo.

At this information-packed, one-day conference, attorneys, marketing experts, and practice management advisors from across the country will share their best tips for successfully promoting a law firm’s services.

Your guide to it all

Through a combination of plenaries, panel discussions, and Q&A sessions, speakers will share their proven strategies for:

  • Creating a dynamic, SEO-friendly website
  • Marketing on social media
  • Responding to negative reviews
  • Measuring the payoff of your marketing efforts
  • Generating more word-of-mouth referrals
  • Marketing diverse practices
  • And more!
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This event does not qualify for CLE credit.

Product no longer for sale.

Maximum quantity must be less than or equal to 1.

Start here

Marketing a modern law practice can seem overwhelming if you don’t know where to start.

Find your footing at the Lawyer Marketing & Networking Expo.

At this information-packed, one-day conference, attorneys, marketing experts, and practice management advisors from across the country will share their best tips for successfully promoting a law firm’s services.

Your guide to it all

Through a combination of plenaries, panel discussions, and Q&A sessions, speakers will share their proven strategies for:

  • Creating a dynamic, SEO-friendly website
  • Marketing on social media
  • Responding to negative reviews
  • Measuring the payoff of your marketing efforts
  • Generating more word-of-mouth referrals
  • Marketing diverse practices
  • And more!
Read More ↓

About the Faculty

Aaron Abram, JD
Abram Law
Eau Claire, WI

Jim Calloway, JD
Oklahoma Bar Association Management Assistance Program
Oklahoma City, OK

Lynette Kay Fons, JD, CCEP
Madison, WI

Katie Harrell, JD
Stafford Rosenbaum LLP
Madison, WI

Joy Hawkins
Sterling Sky Inc.
Ontario, Canada

Aviva Meridian Kaiser, JD
State Bar of Wisconsin Ethics Counsel
Madison, WI

Natalie Kelly, JD
State Bar of Georgia Law Practice Management Program
Atlanta, GA

May Lee, JD
Lee Law Firm, LLC
Milwaukee, WI

Evan Lin, JD, CPA, AEP
Lin Law
Green Bay, WI

Emma Rami-Zlatic
Clio
Los Angeles, CA

Catherine Sanders Reach, MLIS
North Carolina Bar Association Center for Practice Management
Cary, NC

April Roberts
NOMOS Marketing
San Diego, CA

Tyler Roberts, JD
NOMOS Marketing
San Diego, CA

Robert Schmid
Zola Media
Port Washington, NY

Christopher C. Shattuck, JD, MBA
State Bar of Wisconsin Law Practice Assistance Program
Madison, WI

Victoria Silecchia
Zola Media
Port Washington, NY

Spencer X. Smith
AmpliPhi Social Media Strategies
Madison, WI

Courtney Troutman, JD
South Carolina Bar Practice Management Assistance Program
Columbia, SC

8:00 a.m.    Vendor Hall Opens

8:20 a.m.    Removing or Addressing Negative Google Reviews

  • Strategies for working with Google
  • Public relations insights
  • Minimizing impact and crafting responses

Joy Hawkins

9:00 a.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

9:20 a.m.    ADA Compliance and Your Law Firm’s Website: What You Need to Know

  • How assistive technologies are changing the way individuals consume information on the web
  • Understanding Web Content Accessibility Guidelines
  • Determining whether your firm’s website is ADA compliant

Robert Schmid, Victoria Silecchia

Sponsored by:

Zola Creative

10:00 a.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

10:20 a.m.    Successful Networking Strategies

  • Improving personal skills
  • Strategic networking with spheres of influence
  • Generating wordofmouth referrals

April Roberts, Tyler Roberts

11:00 a.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

11:20 a.m.    ABA Rules Regarding Lawyer Advertising

  • Responding to negative reviews
  • Requesting client testimonials
  • Prohibited marketing practices

Aviva Meridian Kaiser

12:00 p.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

12:20 p.m.    Lunch (on your own)

1:00 p.m.    Keynote: DIY Website, Social Media, and SEO for Lawyers

  • Website building and content marketing
  • Marketing and advertising strategies: Facebook, Instagram, Linkedin, and Twitter
  • Search engine optimization

Spencer X. Smith

2:00 p.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

2:20 p.m.    Practice Management Advisor Panel Discussion: Apps, Software and Marketing Tips

  • Popular apps for your firm
  • Software you need and didn’t know about
  • Marketing tips for any budget

Jim Calloway, Natalie Kelly, Catherine Sanders Reach, Christopher C. Shattuck, Courtney Troutman

3:00 p.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

3:20 p.m.    Law Firm Marketing and Intake 101

  • Best practices for conducting law firm marketing and intake, and some common mistakes
  • The ways automation and marketing tools help streamline client intake
  • How to create a sustainable and profitable marketing funnel for your firm

Emma Raimi-Zlatic

Sponsored by:

Clio

4:00 p.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

4:20 p.m.    Marketing & Networking Diverse Law Firms

  • Roadmap of successful strategies
  • Building trust and addressing stigma
  • Community involvement and engagement

Moderator: Lynette Kay Fons
Panelists: Aaron Abram, May Lee, Katie Harrell, Evan Lin

5:00 p.m.    Break: Visit Q&A Session, Networking Rooms, or Vendor Hall

5:20 p.m.    Prize Winners Announced! Speed Networking Activities Begin

6:30 p.m.    Conference Concludes

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