Endorsed by the Young Lawyers Division of the State Bar of Wisconsin

This program is an excerpt from Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago

Niche down to level up

Are you operating a law practice that looks a lot like every other law firm out there? The traditional approach to practicing law isn’t necessarily the best approach for everyone, and it doesn’t always serve the legal needs of everyday people. But if you can identify characteristics of your ideal clients and focus your business on offering the services you truly enjoy, you’re more likely to find more happiness and career satisfaction. 

At Develop a Niche to Identify and Attract Your Ideal Clients, Anne-Marie Rábago will help you focus your business on a smaller set of offerings targeted to a smaller subset of clients – namely, the clients you want to work with (not the ones you dread). You’ll discover how you can “niche down” to a specific practice area to reach and assist your ideal clients by: 

• Exploring tools to identify your niche, including the Japanese concept of “Ikigai” 
• Learning ways to pinpoint your unique talents, strengths, and motivations
• Creating a client profile and identifying your target market
• Whittling down your existing client list 
• Implementing a “red velvet rope policy”

Having a niche practice makes you more memorable to potential clients, past clients, and referral sources. Find your niche, what motivates you, and the clients you want with help from Develop a Niche to Identify and Attract Your Ideal Clients.

Endorsed by the Young Lawyers Division of the State Bar of Wisconsin

This program is an excerpt from Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago

Niche down to level up

Are you operating a law practice that looks a lot like every other law firm out there? The traditional approach to practicing law isn’t necessarily the best approach for everyone, and it doesn’t always serve the legal needs of everyday people. But if you can identify characteristics of your ideal clients and focus your business on offering the services you truly enjoy, you’re more likely to find more happiness and career satisfaction. 

At Develop a Niche to Identify and Attract Your Ideal Clients, Anne-Marie Rábago will help you focus your business on a smaller set of offerings targeted to a smaller subset of clients – namely, the clients you want to work with (not the ones you dread).