Program Chair:

Aaron R. Gary
Wisconsin Legislative Reference Bureau
Madison

Presenters:

Zachary Bemis
Godfrey & Kahn, S.C.
Madison

Jeffrey Brown
Michael Best & Friedrich LLP
Chicago

William S. Cole
Axley Brynelson LLP
Madison

Christine Dower
McDermott Will & Emery LLP
Washington, D.C.

Alva Mather
McDermott Will & Emery LLP
Washington, D.C.

Mark E. Meyer
Division of Alcohol Beverages, Wisconsin Department of Revenue
Madison

Collin Schaefer
Ogden, Glazer & Schaefer, LLC
Cedarburg

Griswold Ware
Molson Coors Beverage Company USA LLC
Chicago

Michael B. Wittenwyler
Godfrey & Kahn, S.C.
Madison

8:30 a.m. Introduction to Alcohol Beverage Regulation

Aaron R. Gary

8:40 a.m. 2023 Act 73 – An Update of Chapter 125

• Brief overview of the Act
• Discussion of alcohol beverage production permits, cross-tier ownership interests, and common carrier regulations

Michael B. Wittenwyler

9:30 a.m. Navigating the Federal Landscape

• Practical and legal considerations for producing a non-alc (NA) or zero-proof beverage
• TTB trade practice and enforcement developments

Alva Mather and Christine Dower

10:20 a.m. Break

10:30 a.m. Overview of the new Division of Alcohol Beverages

Mark E. Meyer

11:15 a.m. Suspensions, Revocations, and Non-Renewals

• Pre-enforcement municipality considerations
• Licensee strategies for dealing with the municipality
• Hearing strategy and statutory procedure

William S. Cole

12:05 a.m. Lunch

1:05 p.m. What Brand Owners Need to Know about Social Media Marketing

• Understanding the legal landscape: overview of FTC regulations (and enforcement actions), including guidelines on endorsements, testimonials, and disclosure requirements
• Working with influencers: Strategies for selecting, monitoring, and managing relationships with social media influencers to ensure they adhere to legal and brand standards
• Real world examples: Successful and problematic social media marketing campaigns, highlighting lessons learned and practical takeaways

Jeffrey Brown

1:55 p.m. US Federal & State Malt/Malt Alternative Alcoholic Beverage Formula Approval & Label Registration

• Label approval process basics
• Key players (regulators), including TTB v. FDA
• Alcohol source + activities that drive registration
• 3-step process: formula, COLA, states

Griswold Ware

2:40 p.m. Break

2:50 a.m. The Three-Tier System in Wisconsin: Prohibitions and Exceptions for Breweries

Collin Schaefer

3:40 p.m. Growing like a weed: Hemp-derived cannabinoid (HDC) beverages

• Farm Bill & HDCs: what are HDCs and how did we get here?
• Current regulatory status of hemp and hemp beverages under state and federal law
• HDCs and the alcohol beverage industry

Zachary Bemis

4:30 p.m. Program Concludes

• Understand Wisconsin’s complex three-tier regulatory framework and its exceptions
• Receive an overview of 2023 Wisconsin Act 73 and its impacts on the industry
• Get up to date on state and federal regulations concerning hemp-derived cannabinoid beverages and low to no-alcohol beverages
• Hear insights on legal issues affecting product development and market entry
• Explore licensee strategies for suspensions, revocations, and non-renewals

• Business lawyers
• Municipal lawyers
• Government lawyers
• Real estate lawyers
• Contract lawyers

Book Bonus!

Alcohol Beverages Regulation in Wisconsin
Save 15% on the Alcohol Beverages Regulation in Wisconsin.* Get comprehensive guidance on every aspect of the laws affecting alcohol in Wisconsin, from manufacture through taxation, transport, storage, and sale. Use discount code CA3789 when you order online or by calling (800) 728-7788.

*Discount applies to both print and digital Books UnBound editions of this title and cannot be applied to previous purchases. Offer valid through 12/31/26. For Books UnBound users, discount may be applied to purchase of individual Books UnBound title only and may not be used on the purchase of libraries. Discount cannot be combined with any other offers.