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Intentionally Design a Practice to Serve the Latent Legal Market 2024

Product ID: CA3618R5
Presented By: State Bar of Wisconsin PINNACLE

Endorsed by the Solo Small Firm & General Practice Section of the State Bar of Wisconsin

New horizons

Consumers today rely on internet research and have a DIY attitude when it comes to legal services. And those potential clients who aren’t currently using legal services to solve legal problems comprise what’s known as the “latent legal market.” The latent legal market presents significant opportunities for lawyers ready to innovate in a more client-centered direction. And tapping into this market can also help bridge the access-to-justice gap.

At Intentionally Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago, you’ll learn strategies for designing a modern law firm with intention and defining success by your terms. Anne-Marie Rábago, founder of Modern Juris, will explain:

  • Seven strategies for success in building a firm that serves the latent legal market
  • The characteristics of the latent legal market
  • How to serve a discrete client base with more focused offerings
  • Ways to identify and attract your ideal clients
  • How to improve outcomes with documented systems, processes, and checklists
  • How to select technology tools that improve your legal service delivery
  • Ways to foster social connections with like-minded professionals
Read More ↓

Interested in sponsoring this program? Find out more.

Select a Format

Webcast seminar

Pricing

Member $329.00

Non-Member $429.00

Credits

2 LAU, 4.5 LPM

Date and Time

Thursday, July 18, 20248:30 AM - 4:00 PM CT

Add to Calendar 7/18/2024 8:30:00 AM 7/18/2024 4:00:00 PM America/Chicago Intentionally Design a Practice to Serve the Latent Legal Market 2024

Endorsed by the Solo Small Firm & General Practice Section of the State Bar of Wisconsin

New horizons

Consumers today rely on internet research and have a DIY attitude when it comes to legal services. And those potential clients who aren’t currently using legal services to solve legal problems comprise what’s known as the “latent legal market.” The latent legal market presents significant opportunities for lawyers ready to innovate in a more client-centered direction. And tapping into this market can also help bridge the access-to-justice gap.

At Intentionally Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago, you’ll learn strategies for designing a modern law firm with intention and defining success by your terms. Anne-Marie Rábago, founder of Modern Juris, will explain:

  • Seven strategies for success in building a firm that serves the latent legal market
  • The characteristics of the latent legal market
  • How to serve a discrete client base with more focused offerings
  • Ways to identify and attract your ideal clients
  • How to improve outcomes with documented systems, processes, and checklists
  • How to select technology tools that improve your legal service delivery
  • Ways to foster social connections with like-minded professionals
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Endorsed by the Solo Small Firm & General Practice Section of the State Bar of Wisconsin

New horizons

Consumers today rely on internet research and have a DIY attitude when it comes to legal services. And those potential clients who aren’t currently using legal services to solve legal problems comprise what’s known as the “latent legal market.” The latent legal market presents significant opportunities for lawyers ready to innovate in a more client-centered direction. And tapping into this market can also help bridge the access-to-justice gap.

At Intentionally Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago, you’ll learn strategies for designing a modern law firm with intention and defining success by your terms. Anne-Marie Rábago, founder of Modern Juris, will explain:

  • Seven strategies for success in building a firm that serves the latent legal market
  • The characteristics of the latent legal market
  • How to serve a discrete client base with more focused offerings
  • Ways to identify and attract your ideal clients
  • How to improve outcomes with documented systems, processes, and checklists
  • How to select technology tools that improve your legal service delivery
  • Ways to foster social connections with like-minded professionals
Read More ↓

Anne-Marie Rábago (she/her) is the founder and principal of Modern Juris, which trains lawyers to build successful businesses. She is a tax lawyer dedicated to empowering lawyers with the skills necessary to break down barriers to legal access and make fundamental systemic changes. Since 2009, she has educated and advised thousands of lawyers on solo and small firm practice opportunities and challenges, initially through her law firm and as the director of two legal incubators.

8:30 a.m. Introduction to the Seven Strategies for Success (LPM)

  • Design a modern law firm with intention
  • Make strategic, operational decisions
  • Define success by your terms

9:00 a.m. The Latent Legal… What? (LPM)

  • Recognize the product/market fit problem in legal
  • Understand the opportunity and need for accessible legal services delivery
  • Reach an underserved and untapped population of potential clients

9:30 a.m. Focus and Develop a Niche (LAU)

  • Serve a discrete client base with a discrete set of offerings
  • Explore finding your Ikigai based on experience and self-knowledge
  • Generate motivation, confidence, competence, and efficiency by focusing

10:00 a.m. Break

10:15 a.m. Identify and Attract Your Most Ideal Clients (LPM)

  • Craft your ideal client profile
  • Establish a “Red Velvet Rope Policy” to reduce friction in the attorney-client relationship
  • Value the role emotions play in a potential client’s hiring decision

10:45 a.m. Create and Document Systems, Processes, and Checklists (LPM)

  • Identify systems and map out processes utilized in your firm operations
  • Consider the steps in each process to optimize efficiency
  • Improve outcomes by using checklists for repeatable tasks

11:30 a.m. Lunch (on your own)

1:00 p.m. Infuse Technology (LPM)

  • Recognize useful technology tools for each stage of your client’s journey
  • Assess and select technology tools to enhance your legal tech stack
  • Implement technology that improves your legal service delivery

1:45 p.m. Keep Overhead Low (LPM)

  • Determine what it means to know your numbers
  • Evaluate expenses critically to ensure sustainability and increase flexibility

2:15 p.m. Break

2:30 p.m. Excell in Execution (LAU)

  • Identify practical strategies to triage legal tasks and manage your daily workflow
  • Develop practices to combat resistance and procrastination
  • Cultivate and protect time for the focused work inherent to the practice of law
  • Reduce overwhelm using Agile methodologies

3:30 p.m. Find Community (LAU)

  • Explore the importance of social connections in fostering positive wellbeing
  • Build a supportive network of like-minded and similarly situated professionals

4:00 p.m. Program Concludes

  • Learn strategies for building a successful modern law firm
  • Zero in on a practice niche based on your unique strengths, talents, and desires
  • Attract your most ideal clients through effective outreach, intake, and delivery systems
  • Understand the value of maintaining low overhead and prioritizing firm expenditures
  • Create systems, processes, and checklists to optimize efficiency, quality, and effectiveness
  • Leverage existing and emergent technologies in your firm operations
  • Deliver legal services that meet and exceed client expectations
  • Nurture social connections to build a community for personal well-being and career satisfaction
  • New lawyers
  • Solo and small firm practitioners
  • Public interest lawyers
  • Government lawyers
  • Lawyers in “Big Law”
  • Law firm owners
  • Law school graduates
  • Law students
  • Firm administrators
  • Paralegals

Be a star both in and out of the courtroom with the State Bar of  Wisconsin PINNACLE® National Presenter Series. Receive coaching from nationally recognized speakers with experience helping lawyers rise to the challenges of today's legal landscape.

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