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Marketing & Personal Branding for Lawyers 2025

Product ID: CA3758W
Presented By: State Bar of Wisconsin PINNACLE

Become a marketing marvel

In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.” 

Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”

Join Jeff for Marketing and Personal Branding for Lawyers where he’ll share wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.

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Pricing

Member $149.00

Non-Member $199.00

Date and Time

Saturday, February 01, 20259:30 AM - 10:30 AM CT

Add to Calendar 2/1/2025 9:30:00 AM 2/1/2025 10:30:00 AM America/Chicago Marketing & Personal Branding for Lawyers 2025

Become a marketing marvel

In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.” 

Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”

Join Jeff for Marketing and Personal Branding for Lawyers where he’ll share wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.

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Become a marketing marvel

In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.” 

Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”

Join Jeff for Marketing and Personal Branding for Lawyers where he’ll share wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.

Read More ↓

Jeffrey O’Brien is a partner with the Minneapolis office of Husch Blackwell LLP, where he practices corporate, M&A, securities, and real estate law. He serves as outside counsel to a wide variety of small and closely held businesses, including restaurant operators, manufacturing companies, franchised businesses, and consulting businesses. 

Jeff is well known for working with several craft breweries, distilleries, and wineries on an array of issues, including entity formation, financing, real estate matters, intellectual property protection, and operational issues. He has several other niche practice areas, including his work in Minnesota’s nascent cannabis industry. Jeff is a Minnesota State Bar Association Board Certified Real Property Specialist and a frequent lecturer and writer. He frequently appears under his alter ego, the “Lawyer Extraordinaire,” on radio shows and podcasts. Jeff is licensed to practice in Wisconsin, Iowa, Minnesota, North Dakota, and South Dakota.

  • Develop effective strategies for networking, both in person and on social media
  • Discover how to create and leverage content marketing to build your brand and attract clients
  • Learn strategies for adapting to organic changes in the business environment
  • Make informed decisions about your marketing efforts to ensure growth and success
  • Avoid common pitfalls and capitalize on proven marketing strategies 
  • All lawyers

This program is not eligible for CLE credit.

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