What happens in California, doesn’t stay there

As technology advances, regulations around how data is stored, collected, and transferred have quickly become outdated. The European Union and the state of California are leading efforts in increased consumer privacy protection, respectively creating the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In February 2020, Wisconsin proposed its own bills based on GDRP regulations, collectively called the “Wisconsin Data Privacy Act.” If enacted, these three bills would “fundamentally reset consumer relationships with companies.”¹

In the meantime, both the GDPR and CCPA already have significantly changed businesses’ obligations regarding consumer data, and Wisconsin is not exempt. A company doesn’t need to be physically present in the Golden State for the CCPA to apply. If a business’s website serves California residents, for example, they will be obligated to comply. Are your clients prepared?

Pro privacy pointers

In CCPA: Recent Developments & Compliance Tips, attorney and Certified Information Privacy Professional Jennifer L. Rathburn will help you understand the scope of the CCPA, which went into effect on January 1, 2020. She’ll cover:

• Which businesses must comply
• How “consumer” is defined
• What constitutes “personal information”
• New rights afforded to consumers under the CCPA
• Penalties and the potential for litigation

Cal. Civ. Code §1798.100 provides consumers with new rights, including a right to know what data is being collected, a right to be forgotten, and a right to opt out of the sale of personal information. Ensure you understand the requirements of the newest data privacy law with help from CCPA: Recent Developments & Compliance Tips.

¹Analyzing the 2020 Wisconsin Data Privacy Act

What happens in California, doesn’t stay there

As technology advances, regulations around how data is stored, collected, and transferred have quickly become outdated. The European Union and the state of California are leading efforts in increased consumer privacy protection, respectively creating the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In February 2020, Wisconsin proposed its own bills based on GDRP regulations, collectively called the “Wisconsin Data Privacy Act.” If enacted, these three bills would “fundamentally reset consumer relationships with companies.”¹

In the meantime, both the GDPR and CCPA already have significantly changed businesses’ obligations regarding consumer data, and Wisconsin is not exempt. A company doesn’t need to be physically present in the Golden State for the CCPA to apply. If a business’s website serves California residents, for example, they will be obligated to comply. Are your clients prepared?