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Improve Your Firm's Responsiveness 2019

Product ID: CA2893D
Presented By: State Bar of Wisconsin PINNACLE

First contact

Initial communication between your firm and potential clients is vital. According to the 2017 Clio Legal Trends Report, two out of three potential clients say their decision to hire a lawyer is influenced by whether that lawyer responds to their first call or email right away. But how can you respond to every first web contact, email, or phone call without losing productivity in other areas of your practice? How can you quickly identify appropriate clients and refer the rest?

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Select a Format

OnDemand Seminar

Pricing

Member $89.00

Non-Member $139.00

Credits

1 LPM

Credits are available only if viewed prior to 12/31/2020.

Quantity:
Maximum quantity must be less than or equal to 1.

First contact

Initial communication between your firm and potential clients is vital. According to the 2017 Clio Legal Trends Report, two out of three potential clients say their decision to hire a lawyer is influenced by whether that lawyer responds to their first call or email right away. But how can you respond to every first web contact, email, or phone call without losing productivity in other areas of your practice? How can you quickly identify appropriate clients and refer the rest?

Read More ↓

Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist and intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, co-marketing, affiliate programs, and event marketing.

Maddy serves as an advisor on law practice management; law firm responsiveness; professional responsibility; technology and automations; and ethics, especially related to marketing, digital media, and client communications via phone, email, SMS, and website chat. She has taught CLE courses, both independently and jointly with attorneys, for the Minnesota Bar, Chicago Bar, Illinois Institute of CLE, Lawline, and many other highly regarded institutions serving attorneys.

  • Understand the value of your firm's responsiveness to potential clients
  • Avoid common communication errors
  • Collect the best lead-qualification questions and methods
  • Create an optimal workflow to capture, intake, and convert clients
  • Learn best practices for lead-referral when potential clients are not a good fit
  • Incorporate outsourced services to optimize responsiveness, professionalism, and productivity
  • Solo and small firm attorneys
  • General practitioners
  • Lawyers looking to improve their intake process
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