Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist and intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, co-marketing, affiliate programs, and event marketing.
Maddy serves as an advisor on law practice management; law firm responsiveness; professional responsibility; technology and automations; and ethics, especially related to marketing, digital media, and client communications via phone, email, SMS, and website chat. She has taught CLE courses, both independently and jointly with attorneys, for the Minnesota Bar, Chicago Bar, Illinois Institute of CLE, Lawline, and many other highly regarded institutions serving attorneys.
- Understand the value of your firm's responsiveness to potential clients
- Avoid common communication errors
- Collect the best lead-qualification questions and methods
- Create an optimal workflow to capture, intake, and convert clients
- Learn best practices for lead-referral when potential clients are not a good fit
- Incorporate outsourced services to optimize responsiveness, professionalism, and productivity
- Solo and small firm attorneys
- General practitioners
- Lawyers looking to improve their intake process