Advertising & Marketing in Social Media - FTC Guidance for Client & Ethics for You 2018

Product ID: CA2717D
Presented By: State Bar of Wisconsin PINNACLE

How are your social skills?

With 68% of U.S. adults on Facebook, more than two million businesses are now advertising on the platform to take advantage of this massive audience In fact, for the first time, ad spend on social media is on pace to outgrow TV ad spend.

Social media is clearly the future of advertising and marketing. Is your practice prepared for the legalities of an increasingly networked world? Advertising & Marketing in Social Media – FTC Guidance for Clients & Ethics for You has the advice and insights to help you navigate social media challenges.

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OnDemand Seminar

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Member $139.00

Non-Member $189.00

2 CLE

Credits are available only if viewed prior to 12/31/2019.

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How are your social skills?

With 68% of U.S. adults on Facebook, more than two million businesses are now advertising on the platform to take advantage of this massive audience In fact, for the first time, ad spend on social media is on pace to outgrow TV ad spend.

Social media is clearly the future of advertising and marketing. Is your practice prepared for the legalities of an increasingly networked world? Advertising & Marketing in Social Media – FTC Guidance for Clients & Ethics for You has the advice and insights to help you navigate social media challenges.

Read More

Julie McGinnis is an associate and intellectual property attorney with Foley & Lardner LLP. She counsels clients on trademark and copyright law matters, including clearance, portfolio management, prosecution, licensing, risk management, defense, and enforcement.

Ms. McGinnis has experience with proceedings before the Trademark Trial and Appeal Board, UDRP actions, claims under the Anticybersquatting Consumer Protection Act, and trademark and copyright infringement cases in federal court. She received her law degree from the University of Michigan Law School in 2012.

Tricia L. Schulz is senior counsel and an intellectual property lawyer with Foley & Lardner LLP. She counsels clients on a wide variety of intellectual property issues, including trademarks, branding, copyrights, licensing, enforcement, social media, and advertising.

Ms. Schulz has experience in domain name dispute resolution and provides risk assessment and counseling concerning false advertising, including green marketing claims. She also has extensive experience in resolving trademark disputes and negotiating trademark agreements. She earned her law degree from the University of Wisconsin Law School in 2006.

Aviva Meridian Kaiser is ethics counsel for the State Bar of Wisconsin. Prior to joining the State Bar, she taught at the University of Wisconsin Law School for 25 years. From 1992-2002, she was the Director of the Legal Research and Writing Program.

Aviva received her J.D. from the State University of New York at Buffalo Law School. She clerked for the Honorable Louis B. Garippo in People v. John Wayne Gacy and clerked for the Honorable Maurice Perlin in the Illinois Appellate Court.

  • Look into the legal ramifications of "influencer" marketing
  • Explore how the FTC’s Endorsement Guidelines and enforcement actions impact influencers
  • Review the Truth-in-Advertising principles
  • Understand the ethical challenges of social media use
  • Know the regulations governing lawyers using social media
  • Learn the limitations of accessing public and restricted social media content
  • IP & technology law practitioners
  • Business law practitioners
  • Sports and entertainment law practitioners
  • Solo & small-firm lawyers
  • Business law practitioners
  • International practice lawyers
  • Government lawyers
  • Young Lawyers and Senior Lawyers Division members
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