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Develop a Niche to Identify and Attract Your Ideal Clients 2024

Product ID: CA3667D
Presented By: State Bar of Wisconsin PINNACLE

Endorsed by the Young Lawyers Division of the State Bar of Wisconsin

This program is an excerpt from Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago

Niche down to level up

Are you operating a law practice that looks a lot like every other law firm out there? The traditional approach to practicing law isn’t necessarily the best approach for everyone, and it doesn’t always serve the legal needs of everyday people. But if you can identify characteristics of your ideal clients and focus your business on offering the services you truly enjoy, you’re more likely to find more happiness and career satisfaction. 

At Develop a Niche to Identify and Attract Your Ideal Clients, Anne-Marie Rábago will help you focus your business on a smaller set of offerings targeted to a smaller subset of clients – namely, the clients you want to work with (not the ones you dread).

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Select a Format

OnDemand seminar

Pricing

Member $129.00

Non-Member $179.00

Credits

1.5 LPM

Upon purchase, this OnDemand program is available to view for 90 days.

Quantity:
Maximum quantity must be less than or equal to 1.

Endorsed by the Young Lawyers Division of the State Bar of Wisconsin

This program is an excerpt from Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago

Niche down to level up

Are you operating a law practice that looks a lot like every other law firm out there? The traditional approach to practicing law isn’t necessarily the best approach for everyone, and it doesn’t always serve the legal needs of everyday people. But if you can identify characteristics of your ideal clients and focus your business on offering the services you truly enjoy, you’re more likely to find more happiness and career satisfaction. 

At Develop a Niche to Identify and Attract Your Ideal Clients, Anne-Marie Rábago will help you focus your business on a smaller set of offerings targeted to a smaller subset of clients – namely, the clients you want to work with (not the ones you dread).

Read More ↓

Anne-Marie Rábago (she/her) is the founder and principal of Modern Juris, which trains lawyers to build successful businesses. She is a tax lawyer dedicated to empowering lawyers with the skills necessary to break down barriers to legal access and make fundamental systemic changes. Since 2009, she has educated and advised thousands of lawyers on solo and small firm practice opportunities and challenges, initially through her law firm and as the director of two legal incubators. 

  • Serve a discrete client base with a more focused set of offerings 
  • Find your purpose (or Ikigai) based on your own experiences, self-knowledge, and understanding of the world 
  • Identify a practice niche based on your unique strengths, talents, and desires
  • Attract your most ideal clients by crafting an ideal client profile
  • Reach clients more directly by marketing to the clients you want to serve
  • New lawyers
  • Solo and small firm practitioners
  • Lawyers in “Big Law”
  • Law firm owners
  • Law school graduates
  • Law students
  • Firm administrators
  • Paralegals 

This program is an excerpt from the National Presenter Series program Design a Practice to Serve the Latent Legal Market Featuring Anne-Marie Rábago. The National Presenter Series features coaching from nationally recognized speakers with experience helping lawyers rise to the challenges of today's legal landscape.

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