Marketing & Personal Branding for Lawyers 2025
Become a marketing marvel
In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.”
Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”
Join Jeff for Marketing and Personal Branding for Lawyers where he’ll share wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.
Become a marketing marvel
In 2004, Jeffrey O’Brien was an ambitious young lawyer with just four years of practice under his belt. When he joined a mid-sized Minneapolis law firm as an associate with only three clients in tow, he set out to build something exceptional. By 2009, his strategic focus on startup and early-stage businesses and a blog showcasing his unique expertise earned him the moniker “The Businessman’s Lawyer.”
Fast-forward 20 years, and Jeff is now one of the most recognized attorneys in the Twin Cities. With a thriving book of business exceeding a million dollars, he has a high-profile niche practice in craft beverage and cannabis law and frequently appears on local media as the “Lawyer Extraordinaire.”
Join Jeff for Marketing and Personal Branding for Lawyers where he’ll share wisdom from his journey from modest beginnings to industry recognition and a prospering practice. Whether you’re growing your client base or carving out your niche, Jeffrey’s story offers valuable marketing and personal branding lessons for attorneys at every stage of their careers.
The secrets to your success
Benefit from Jeff’s real-world successes and failures with insights that will help you:
- Position yourself as the “first name on the brain” for potential clients and referrals
- Embrace the power of blogs, articles, podcasts, and continuing education to showcase your expertise and attract new business
- Implement strategies to help you stand out and grow in a crowded, competitive marketplace
- Recognize when to pivot, improve upon, or let go of marketing approaches that aren’t delivering results
Attend Marketing and Personal Branding for Lawyers and take the first step toward building a standout reputation, attracting your ideal clients, and achieving the success you deserve.
Product details
- Develop effective strategies for networking, both in person and on social media
- Discover how to create and leverage content marketing to build your brand and attract clients
- Learn strategies for adapting to organic changes in the business environment
- Make informed decisions about your marketing efforts to ensure growth and success
- Avoid common pitfalls and capitalize on proven marketing strategies
- All lawyers
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This program is not eligible for CLE credit.