Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements 2024

De-fense! De-fense! D-D-D-De-fense!

“Big-time” college athletic programs at schools like Alabama, LSU, Michigan, and Wisconsin have iconic team colors, fight songs, mascots, and logos. Universities maintain exclusive trademarks and copyrights for these highly recognizable assets. That’s why, when using a college athlete’s name, image, and likeness (NIL), it’s crucial to avoid infringing on the university’s intellectual property rights.

Gimme an N! Gimme an I! Gimme an L!

Join sports business lawyer Joshua M. Frieser for Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements to learn more about NIL agreements. He’ll go in-depth on:

• What NIL contracts are and what they cover
• What a college athlete can legally agree to in a public appearance agreement
• What university intellectual property should be avoided without a license to use it
• The differences between a university’s intellectual property and non-infringing products
• How to advise athletes on what is appropriate when engaging in sponsored activities
• What fonts, color palettes, and team uniforms brands should use to avoid infringement

Unauthorized use of a university’s intellectual property can lead to injunctions, fines, or even criminal charges, depending on the severity of the infringement. Score points with your clients by steering clear of misappropriation with help from Intellectual Property Implications in Sport Sponsorship and Athletic Endorsement Agreements.

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