How to Protect Clients Who Are Victims of Deepfakes 2024
Risky business
It’s never been more difficult to distinguish between authentic and inauthentic online content than it is today. Disinformation has spread throughout the internet, from search engine results to social media. Deepfakes are among the most effective and threatening tools of disinformation. They include videos, audio, and photos created using artificial intelligence (AI) that are extremely difficult to differentiate from authentic content. Deepfakes can pose significant threats to individuals and businesses, putting them at risk for fraud, exploitation, and reputational damage.
At How to Protect Clients Who Are Victims of Deepfakes, you’ll learn how to identify vulnerabilities and legal rights associated with deepfakes. Assess various deepfake dangers for companies, including business identity compromise, phishing, and authentication risks. You’ll also explore strategies for countering deepfake attacks targeting your clients or yourself and your firm. Understand the legal frameworks surrounding:
- Intellectual property
- The right to privacy
- The right to publicity
- Defamation and harassment
Risky business
It’s never been more difficult to distinguish between authentic and inauthentic online content than it is today. Disinformation has spread throughout the internet, from search engine results to social media. Deepfakes are among the most effective and threatening tools of disinformation. They include videos, audio, and photos created using artificial intelligence (AI) that are extremely difficult to differentiate from authentic content. Deepfakes can pose significant threats to individuals and businesses, putting them at risk for fraud, exploitation, and reputational damage.
At How to Protect Clients Who Are Victims of Deepfakes, you’ll learn how to identify vulnerabilities and legal rights associated with deepfakes. Assess various deepfake dangers for companies, including business identity compromise, phishing, and authentication risks. You’ll also explore strategies for countering deepfake attacks targeting your clients or yourself and your firm. Understand the legal frameworks surrounding:
- Intellectual property
- The right to privacy
- The right to publicity
- Defamation and harassment
Repair reputations
You’ll hear recommended public relations and reputation management responses. Plus, find out how to correct misinformation and repair public perception and trust.
Offer informed guidance to your clients and come away with strategies for shielding them (and yourself) from deepfake attacks with How to Protect Clients Who Are Victims of Deepfakes.
Product details
- Understand how deepfakes can impact intellectual property like trademarks and copyrights
- Discover how the right to privacy and the right to publicity are implicated
- Discuss strategies for defending your clients from defamation and harassment
- Explore recommended measures for responding to deepfake attacks
- Learn how to correct disinformation and repair reputational damage
- Business lawyers
- Intellectual property lawyers
- Law office managers
- General practitioners
- Anyone interested in better understanding deepfakes
The Going Deep Seminar Series takes you inside the fascinating world of deepfake technology and offers insights into the legal implications for intellectual property, evidentiary issues, and other areas of law. You’ll learn to recognize, account for, and mitigate risks posed by deepfake technology at these informative webcasts.