Hot Topics in Alcohol and Alcohol-Adjacent Law 2025

  • OnDemand seminar
  • Government Law
Up to 8.0 Credit Hours
View schedule and faculty
Hot Topics in Alcohol and Alcohol-Adjacent Law 2025

Ale aboard

During the 19th century, immigrants established some of the nation’s most iconic breweries in Wisconsin.1 Today, the state remains at the forefront of the evolving alcohol beverage industry, balancing its historical legacy with modern regulatory challenges.

Attend Hot Topics in Alcohol and Alcohol-Adjacent Law for an in-depth exploration of the latest legal developments impacting the alcohol industry. You’ll gain insights on a range of topics, from regulatory updates to emerging market trends, so you can stay informed and compliant in a rapidly changing landscape.

12:05 am
Lunch
2:50 am
The Three-Tier System in Wisconsin: Prohibitions and Exceptions for Breweries

Collin Schaefer

8:30 am
Introduction to Alcohol Beverage Regulation

Aaron R. Gary

8:40 am
2023 Act 73 – An Update of Chapter 125

Michael B. Wittenwyler

  • Brief overview of the Act
  • Discussion of alcohol beverage production permits, cross-tier ownership interests, and common carrier regulations
9:30 am
Navigating the Federal Landscape

Alva Mather and Christine Dower

  • Practical and legal considerations for producing a non-alc (NA) or zero-proof beverage
  • TTB trade practice and enforcement developments
10:20 am
Break
10:30 am
Overview of the new Division of Alcohol Beverages

Mark E. Meyer

11:15 am
Suspensions, Revocations, and Non-Renewals

William S. Cole

  • Pre-enforcement municipality considerations
  • Licensee strategies for dealing with the municipality
  • Hearing strategy and statutory procedure
1:05 pm
What Brand Owners Need to Know about Social Media Marketing

Jeffrey Brown

  • Understanding the legal landscape: overview of FTC regulations (and enforcement actions), including guidelines on endorsements, testimonials, and disclosure requirements
  • Working with influencers: Strategies for selecting, monitoring, and managing relationships with social media influencers to ensure they adhere to legal and brand standards
  • Real world examples: Successful and problematic social media marketing campaigns, highlighting lessons learned and practical takeaways
1:55 pm
US Federal & State Malt/Malt Alternative Alcoholic Beverage Formula Approval & Label Registration

Griswold Ware

  • Label approval process basics
  • Key players (regulators), including TTB v. FDA
  • Alcohol source + activities that drive registration
  • 3-step process: formula, COLA, states
2:40 pm
Break
3:40 pm
Growing like a weed: Hemp-derived cannabinoid (HDC) beverages

Zachary Bemis

  • Farm Bill & HDCs: what are HDCs and how did we get here?
  • Current regulatory status of hemp and hemp beverages under state and federal law
  • HDCs and the alcohol beverage industry
4:30 pm
Program Concludes

Program Chair

Aaron R. Gary
Wisconsin Legislative Reference Bureau · Madison

Presenters

9 total
Zachary Bemis
Godfrey & Kahn, S.C. · Madison
Jeffrey Brown
Michael Best & Friedrich LLP · Chicago
William S. Cole
Axley Brynelson LLP · Madison
Christine Dower
McDermott Will & Emery LLP · Washington, D.C.
Alva Mather
McDermott Will & Emery LLP · Washington, D.C.
Mark E. Meyer
Division of Alcohol Beverages, Wisconsin Department of Revenue · Madison
Collin Schaefer
Ogden, Glazer & Schaefer, LLC · Cedarburg
Griswold Ware
Molson Coors Beverage Company USA LLC · Chicago
Michael B. Wittenwyler
Godfrey & Kahn, S.C. · Madison

  • Understand Wisconsin’s complex three-tier regulatory framework and its exceptions
  • Receive an overview of 2023 Wisconsin Act 73 and its impacts on the industry
  • Get up to date on state and federal regulations concerning hemp-derived cannabinoid beverages and low to no-alcohol beverages
  • Hear insights on legal issues affecting product development and market entry
  • Explore licensee strategies for suspensions, revocations, and non-renewals
  • Business lawyers
  • Municipal lawyers
  • Government lawyers
  • Real estate lawyers
  • Contract lawyers

Book Bonus!

Alcohol Beverages Regulation in Wisconsin
Save 15% on the Alcohol Beverages Regulation in Wisconsin.* Get comprehensive guidance on every aspect of the laws affecting alcohol in Wisconsin, from manufacture through taxation, transport, storage, and sale. Use discount code CA3789 when you order online or by calling (800) 728-7788.

*Discount applies to both print and digital Books Unbound editions of this title and cannot be applied to previous purchases. Offer valid through 12/31/26. For Books Unbound users, discount may be applied to purchase of individual Books Unbound title only and may not be used on the purchase of libraries. Discount cannot be combined with any other offers.

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