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State Bar of Wisconsin PINNACLE


December 31, 2019

On Demand

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Qty:    $189.00

Advertising & Marketing in Social Media - FTC Guidance for Client & Ethics for You - 2018
  • CA2717D

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Who should attend:

  • IP & technology law practitioners
  • Business law practitioners
  • Sports and entertainment law practitioners
  • Solo & small-firm lawyers
  • Business law practitioners
  • International practice lawyers
  • Government lawyers
  • Young Lawyers and Senior Lawyers Division members

How you’ll benefit:

  • Look into the legal ramifications of "influencer" marketing
  • Explore how the FTC’s Endorsement Guidelines and enforcement actions impact influencers
  • Review the Truth-in-Advertising principles
  • Understand the ethical challenges of social media use
  • Know the regulations governing lawyers using social media
  • Learn the limitations of accessing public and restricted social media content

Co-produced by the Technology Committee of the Intellectual Property & Technology Law Section and the Business Law Section in partnership with State Bar of Wisconsin PINNACLE®

How are your social skills?

With 68% of U.S. adults on Facebook, 1 more than two million businesses are now advertising on the platform to take advantage of this massive audience.2 In fact, for the first time, ad spend on social media is on pace to outgrow TV ad spend. 3

Social media is clearly the future of advertising and marketing. Is your practice prepared for the legalities of an increasingly networked world? Advertising & Marketing in Social Media – FTC Guidance for Clients & Ethics for You has the advice and insights to help you navigate social media challenges.

Under the influence

Influencer marketing is THE hot trend in selling on social media. A 2017 survey predicts the number of brand-sponsored social media posts by influencers will nearly double in 2018. 4 As influencer marketing grows, so are regulations and enforcement through the Federal Trade Commission (FTC). Today’s businesses need knowledgeable legal counsel to ensure their influencer marketing programs – and the influencers themselves – are meeting FTC requirements.

Experienced lawyers will guide you through:

  • Using social media influencers to market products and services
  • FTC Endorsement Guidelines
  • Truth-in-Advertising principles

In addition, understand the ramifications of recent FTC enforcement actions involving disclosure requirements.

Ethics engagement

More and more lawyers – and their clients – have a presence on platforms such as LinkedIn or Facebook. As social media grows increasingly popular and sophisticated, what are a lawyer’s ethical obligations?

Explore the ethics involved in:

  • A lawyer’s own social media use
  • Communicating with clients via social media
  • Advising clients about their social media and advertising activities
  • Using social media information provided by the client
  • Viewing the public portion of a social media website
  • Contacting an unrepresented party to view a restricted social media website

Plus, understand the required competence lawyers must maintain in using social media.

Know the rules of the game

Find your way in the constantly changing universe of social media at Advertising & Marketing in Social Media – FTC Guidance for Clients & Ethics for You. Purchase today!

About the presenters

Julie McGinnis is an associate and intellectual property attorney with Foley & Lardner LLP. She counsels clients on trademark and copyright law matters, including clearance, portfolio management, prosecution, licensing, risk management, defense, and enforcement.

Ms. McGinnis has experience with proceedings before the Trademark Trial and Appeal Board, UDRP actions, claims under the Anticybersquatting Consumer Protection Act, and trademark and copyright infringement cases in federal court. She received her law degree from the University of Michigan Law School in 2012.

Tricia L. Schulz is senior counsel and an intellectual property lawyer with Foley & Lardner LLP. She counsels clients on a wide variety of intellectual property issues, including trademarks, branding, copyrights, licensing, enforcement, social media, and advertising.

Ms. Schulz has experience in domain name dispute resolution and provides risk assessment and counseling concerning false advertising, including green marketing claims. She also has extensive experience in resolving trademark disputes and negotiating trademark agreements. She earned her law degree from the University of Wisconsin Law School in 2006.

Aviva Meridian Kaiser is ethics counsel for the State Bar of Wisconsin. Prior to joining the State Bar, she taught at the University of Wisconsin Law School for 25 years. From 1992-2002, she was the Director of the Legal Research and Writing Program.

Aviva received her J.D. from the State University of New York at Buffalo Law School. She clerked for the Honorable Louis B. Garippo in People v. John Wayne Gacy and clerked for the Honorable Maurice Perlin in the Illinois Appellate Court.






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