To successfully market your firm’s legal services, you don’t need to be louder than the media distractions bombarding potential clients ... just smarter. Get these low-cost resources on your website or in the hands of potential clients to highlight your firm as the source to turn to when they have a legal problem.
Did you know that search engines like Google and Yahoo! have pulled ahead of printed Yellow Pages as the leading source for local business information? Get noticed on the Internet with content from the Consumer Pamphlet series or Law Office Videos that is relevant to your practice. With minimal effort and investment, you can license any of the titles for use on your website in either a PDF or HTML format. Are you spending your marketing budget in the wrong place?
Consumer pamphlets are a low-cost way to disseminate basic legal information to clients and the public. The series covers legal issues that many people face sooner or later in their lives, written in easy-to-understand language. These tools position your firm as an expert adviser. Hand them out in your office or at community events, or license the content for your website to increase your visibility on the Internet.
The State Bar also offers three guides that address end-of-life planning, probate issues, and guardianship responsibilities. Help your clients navigate these common, but highly technical topics with detailed instructions, forms, definitions, and more information. Look to these guides to promote your practice, educate your clients, and improve your community visibility.
Increase your business by increasing Web traffic with short welcome videos. PINNACLE Productions, the team behind State Bar of Wisconsin PINNACLE’s webcasts and videos, can create corporate and private webcasts, staff training videos, videos for websites, and infomercials for your business. Plus, members get a discounted rate.
A thriving practice is the goal of any law firm. This guide highlights business development tools available through the State Bar including advertising, sponsorships, writing and speaking forums, website content, and referral sources. It also includes important information on the ethics of lawyer marketing.
Add these business development ideas to your marketing arsenal to build your reputation, increase awareness of your practice, generate business, and grow revenue.